"Kitchen Odor Eliminating Candles, Products, and Tricks". Christensen, Scott Cook, Taddy Hall, Marketing Malpractice: The Cause and the Cure, Harvard Business Review, December 2005, ^ Keith Sawyer, Group Genius: The Creative Power of Collaboration, 2017, ISBN 0465093582, "keep food tasting fresh".Pure and simple.", Arm & Hammer "About Us" page ^ "A trusted solution for more than 170 years.^ "Timeline of Brand History - Church and Dwight".^ "The Straight Dope: Did tycoon Armand Hammer have anything to do with Arm & Hammer baking soda?".^ "History of Product Names & Trademarks: Arm & Hammer Baking Soda".In 1986, Arm & Hammer created the Armex brand, a line of soda blasting agents originally used to aid in the conservation-restoration of the Statue of Liberty. Arm & Hammer further claims that the box must be replaced monthly. However, there is little evidence that it is effective in this application. This claim has often been repeated since then. The campaign is considered a classic of marketing, leading within a year to more than half of American refrigerators containing a box of baking soda. In 1972, Arm & Hammer launched an advertising campaign promoting the idea that a box of baking soda in the refrigerator could control odors. The Church & Dwight Company was formed when the two were merged. In 1886, Austin retired and his two sons succeeded in selling Arm and Hammer Baking Soda through their name Church and Co as a competing company to the John Dwight Company which continued selling Cow Brand baking soda.
They formerly made the Cow Brand trademark on their baking soda. Baking soda Īrm and Hammer started as John Dwight and Company in 1846 when John Dwight and Austin Church used their sodium bicarbonate in their kitchen. Hammer remained one of the owners of Arm & Hammer until his death in 1990. While unsuccessful, Hammer's Occidental Petroleum acquired enough stock for him to join the Church & Dwight board of directors in 1986. Hammer was so often asked about the Church & Dwight brand that he attempted to buy the company. It is often claimed that the brand name originated with tycoon Armand Hammer however, the Arm & Hammer brand was in use 31 years before Hammer was born. According to the company, the Arm and Hammer logo represents Vulcan, the Roman god of fire and metalworking. Austin Church, ran a spice business known as Vulcan Spice Mills. The original Arm & Hammer logo usage dates back to the 1860s. Arm and Hammer trade card from the 1870s, showing the logo Name and logo
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